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Berlin film festival rolls out 3-D red carpet
BERLIN — Buyers at the Berlin film festival will be seeing triple this year, as 3-D productions such as "Avatar" transform the global cinema industry.The head of the festival's nine-day European…
BERLIN — Buyers at the Berlin film festival will be seeing triple this year, as 3-D productions such as "Avatar" transform the global cinema industry.The head of the festival's nine-day European Film Market, Beki Probst, said the event would move to harness the new demand by offering for the first time digital 3-D screenings to industry honchos."We have rented a movie theatre that is not on Potsdamer Platz (the festival venue) but on the Kurfuerstendamm boulevard -- a prestigious cinema that is well-known and equipped for a true 3-D experience, complete with the glasses," Probst told AFP ahead of the start of the festival on Thursday.Probst has presided over a major of expansion of the European Film Market since 1988, which has become a key event for the buying and selling of international rights to new releases.Industry insiders say the success of rights-trading in Berlin helped propel the festival to become the clear number two in Europe behind Cannes, well ahead of Venice which has no market.Film is one of the few sectors that did not see sales plummet in the global recession, and blockbusters such as James Cameron's science fiction 3-D opus "Avatar" have provided another strong shot in the arm.While the depth-perception technology has been around for years, the technological leaps behind the success of "Avatar" and the animated "Ice Age 3", which was released in 2-D and 3-D, have propelled it into a new orbit.The Oscar-nominated "Avatar" -- believed to be the most expensive motion picture made -- has now grossed more than two billion dollars worldwide.And it has convinced global audiences that the latest three-dimensional technology can transform the viewing experience.Cinemas worldwide are re-equipping for new 3-D releases from major US studios such as Dreamworks and Pixar including the hotly anticipated "Alice in Wonderland" by Tim Burton, due out in March.For its part, the Market in Berlin will spotlight between 10 and 12 new 3-D productions this year, Probst said.While she acknowledges that 3-D ha
last modification 2010-02-09 09:30:07
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